Brand Belief – The Multi Award-winning, Market-leading, Originators of
Multi-brand, Multi-channel Grocery Promotional Marketing!

Our New 2017 Category & Occasion Campaigns Programme

Why it works...

Because It Mirrors the Way
Consumers Actually Shop!


Simply, consumers don’t go into a supermarket to

buy one product, they buy a basket or trolley full of products for specific uses or occasions and it’s that occasionality and a consumer desire for greater product or occasion knowledge, that lies at the

heart of Brand Belief’s campaigns.s

How It Works...

5 Key Campaign Channel Activation areas


  1. Engaged Experiential RoadShows
  2. Mobile Experiential
  3. Media & Social Media
  4. Promotions
  5. Trade Support at HQ & Store Level


Just Some Of The Cool
Brands We Work With...

Our 2017 Occasion &
Category Campaigns

Big Night In – Feb/March


Breakfast – March/April


Breakfast at Work – March 29th


Ales/Beers/Ciders – April/May


At-home Cocktails – May


BBQ – 29th May-4th June


Alfresco Eating/Entertaining – June/July


Back to School – August


Lunchtime – September


Teatime – October


Wine – November


Wine Education – 27th Nov-3rd Dec


Diet & Lifestyle – Jan 2018


Brand Matching – Anytime


World Foods – TBC


Free From – TBC


Food To Go – TBC



Which Categories are relevant to Your Brand?

2017 campaigns