Resetting The Rules
For Grocery Marketing
Don’t Be A Solitary Sampler Move With The Times
Solus Is Soulless
Together Is Better
Multi-brand Experiential Is So Much More Engaging
From Stock To Store To Sales
We Know Grocery Inside - Out
Multi Award-winning Multi-brand, Multi-channel
The 'Go To' Grocery Gurus'
So What’s Your
Category Or Occasion?
Brand Belief – The Multi Award-winning, Market-leading, Originators of
Multi-brand, Multi-channel Grocery Promotional Marketing!
Our New 2017/18 Category & Occasion Campaigns Programme
Why it works...
Because It Mirrors the Way
Consumers Actually Shop!
Simply, consumers don’t go into a supermarket to
buy one product, they buy a basket or trolley full of products for specific uses or occasions and it’s that occasionality and a consumer desire for greater product or occasion knowledge, that lies at the
heart of Brand Belief’s campaigns.s
Just Some Of The Cool
Brands We Work With....
How It Works...
5 Key Campaign Channel Activation areas
The occasions & categories
that we cover
Our next 6 campaigns...
Breakfast - April/May 2017
BBQ - 29th May - 4th June 2017
Free-from & Health – June 2107
Alfresco Eating & Entertaining - July/Aug 2017
Ales, Beers, Ciders - October 2017
At-home Cocktails - November 2017
Wine Education - 27th Nov - 3rd Dec 2017
Brand Matching - All year
Diet & Lifestyle - January 2018
Teatime - February 2018
Back To School - August 2018
Lunchtime - September 2018
Big Night In – October 2018
Wine - November 2018
World Foods – TBC
Snack 2 Go – TBC
Which Categories are relevant to Your Brand?
The rest of our 2017/18 campaigns